I'm Line Pihl, and I have 15 years of experience in performance marketing. I've been on both sides of the table, as a client, an entrepreneur and on the agency side. For an investment fund, I worked with ambitious ad budgets and expectations for performance, ongoing optimization, tracking optimization and reporting. I've been self-employed since 2017 with my own marketing business. So I also bring the business understanding when it comes to optimizing the entire operation and business, as well as return on investment. Today I build AI systems that run in daily operations for companies and self-employed people: agents, skills and plugins in the client's own folders.
Everything I share and show runs in daily operations for me and my clients.
AI implementation clients
Equity.credit · Tholstrup · Punkt & Prik · Svendborg Snedkeri · RealMæglerne · Type1 Athletics · Humanic Group · Isola Studio · Winther Design · Malene Georgsen, artist · Metzy Jovel, photographer · Cathrine Lundager, consultant
A selection of marketing clients
Citycon Group · CIFF, Copenhagen International Fashion Fair · Wally & Whiz · Malene Georgsen · Mathilde Vesterskov
Experience
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2026–present
AI med Line, AI implementation
I map how companies and independent professionals work and build operating systems in Claude for content, research, campaigns, planning, reporting and internal operations.
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2017–2026
Pihl Studio (formerly Cphnordic), performance marketing strategist
My own consultancy for marketing, launches and digital sales: brand and marketing strategy, launch planning, paid media, email marketing, e-commerce and content strategy.
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2018–2024
Citycon, lead marketing consultant for Strædet Køge through Cphnordic
Six years of brand transformation for a Danish shopping destination. I was responsible for the overall marketing strategy, from brand identity to campaigns and digital channels.
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2022–2024
Mana Jocale, co-owner
A jewelry brand co-founded with Malene Georgsen. I led marketing and e-commerce growth and helped shape the visual identity, collections and customer experience.
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2017–2020
My Era, wellness retreats, events and cooking classes
I conceived and hosted over 40 retreats and events for more than 300 participants, focused on yoga, wellness, plant-based food and creative entrepreneurship.
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2014–2016
CIFF, Copenhagen International Fashion Fair
Sales and marketing manager for CIFF Village at Bella Center Copenhagen, Scandinavia's largest B2B fashion sales platform with over 500 brands. Before that, sales and marketing coordinator.
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2011–2015
Cphwolves, founder
My own model agency in Copenhagen, with bookings for ASOS, Bershka, Ferrari Motorsport and Diesel, among others. The model portfolio was sold to Unique Models in 2015.
Education
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2008–2012
Roskilde University, B.Sc. in Global Studies and Communication Studies
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2010
UNSW, Sydney, exchange student in international relations
Courses
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2019
Talent Garden, Growth Hacking Masterclass in digital marketing
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2017
Copenhagen Business School, electives in people management and leadership, business strategy, and entrepreneurship and innovation
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2016
Business Academy South West, Project Management Certificate
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2015
INSEAD, entrepreneurship bootcamp, from business idea to business plan
How a session works → Sign up → Connect with me on LinkedIn →
